4 Reasons I'm Bullish on Burberry
   4 Reasons I'm Bullish on Burberry     1- New brand identity    2- Personal branding: Riccardo Tisci the brand     3- Relevant and modern product offering    4- Controlled and limited product releases as a unique selling strategy       1- Updated/new brand identity           A new brand identity can increase like-for-like sales at luxury brands as demonstrated in recent years by Saint Laurent and Balenciaga [both Kering] with changes to their product portfolios and logos. In my opinion, the reasoning behind this increase in like-for-like sales lies with brand perception, in recent years a change in perception of the Gucci brand as being fashion-forward has dramatically increased like-for-like sales.     Burberry’s case:     Christopher Bailey signature  = feminine, romantic, “modern version of British-ness”   Riccardo Tisci signature  = gothic, streetwear-focused     Both designers are very different in their signatures so it is very likely that...
