4 Reasons I'm Bullish on Burberry
4 Reasons I'm Bullish on Burberry 1- New brand identity 2- Personal branding: Riccardo Tisci the brand 3- Relevant and modern product offering 4- Controlled and limited product releases as a unique selling strategy 1- Updated/new brand identity A new brand identity can increase like-for-like sales at luxury brands as demonstrated in recent years by Saint Laurent and Balenciaga [both Kering] with changes to their product portfolios and logos. In my opinion, the reasoning behind this increase in like-for-like sales lies with brand perception, in recent years a change in perception of the Gucci brand as being fashion-forward has dramatically increased like-for-like sales. Burberry’s case: Christopher Bailey signature = feminine, romantic, “modern version of British-ness” Riccardo Tisci signature = gothic, streetwear-focused Both designers are very different in their signatures so it is very likely that Riccardo Tisci’s designs will star